When self-publishing, consider your profit potential

Whether you’re buying publishing services from a single vendor or from a set of freelancers, you have to do a cold calculation. Can you sell enough copies of your book to recoup your investment?

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Illustration by IconEden

In an earlier post, I talked about some of the costs that go into producing a book. I came up with a figure of about $6,000. But if in addition to what I outlined earlier you were also to hire, as most publishing houses would, a developmental editor, several proofreaders, and most importantly a kick-tail artist to create a unique cover illustration, you can easily rack up $10,000 in costs.

If you make $2 per book, you’d have to sell 5,000 books. Can you do that? Are you sure? Most self-published books sell in the hundreds, not in the thousands. Continue reading