Also called a pitch sheet, a one-sheet is basically an advertising flyer for your book. Many writers use them at conferences to help break the ice with agents and editors, as I mentioned in my post about what to bring to a writers conference.
Designing a one-sheet is relatively easy. I’ve heard tell of writers paying graphic designers to do this work. At the risk of angering my graphic designer friends, that is overkill. You don’t need to be a designer to put one of these together. You also don’t need a full-on design program like InDesign. Microsoft Word will work well enough, but Apple Pages is better if you have a Mac. Continue reading