Back in the day, amateur bloggers could often get away with sloppy craft. The novelty of the medium meant readers were very forgiving. Even today, the readers of someone’s personal blog may not care about slips such as using intrical to mean integral. But the more professional your blog is, the more you’re expected to maintain high standards of craft.
Most business people are good writers. They’ve had to be to succeed in school and work. And people who self-identify as writers usually write very strong prose. Paying close attention to the quality of your writing is a must if you’re blogging to build your business or platform. Continue reading