Penguin Random House merger approved

The Big Six is now the Big Five, which somehow just doesn’t have the same ring to it. The deal sailed through the regulatory approval process in all the countries that had a say in it. The New York Times gives this picture of publishing’s new behemoth: The new company …

Q&A: What is an imprint?

Q: Yesterday you mentioned imprints at the Big Six publishers. What is an imprint? A: It’s a brand within a brand. Just like Proctor & Gamble makes Tide detergent for clothes and Cascade detergent for dishes, large publishers—especially the vast publishing conglomerates that make up the Big Six—form different brands …

Who the Big Six are and why it matters

Publishing pros often speak of the “Big Six,” that is, the top companies currently dominating the business. Each of them encompasses many subsidiaries, and each subsidiary may have a large number of imprints. Altogether, the Big Six encompass dozens, if not hundreds, of imprints. Getting published by any imprint at …

Four kinds of publishing jobs

Over on LinkedIn, Lou Adler posted an article about getting the right people in the right kind of job. Based on his history of creating job descriptions for employers, he developed a model that states “there are only four different jobs in the whole world.” What he means by this …

What’s traditional about publishing

Since the earliest days of mechanized publishing, when Herr Gutenberg was putting ink to paper in what for the time was a staggering pace, there have been printers and publishers and, as noted earlier, these were usually two different people. The publisher paid the printer to produce the book, and …