How to pitch a book

When attending writers conferences, many people get extremely nervous about meeting with editors and agents. I know I certainly have. It’s understandable. The key to remaining calm when you pitch a book is realizing, first, that agents and editors are just regular folks doing their jobs, and second, that you will get many, many rejections …

How to Design a One-Sheet

Also called a pitch sheet, a one-sheet is basically an advertising flyer for your book. Many writers use them at conferences to help break the ice with agents and editors, as I mentioned in my post about what to bring to a writers conference. Designing a one-sheet is relatively easy. I’ve heard tell of writers …

Where to find agents

If your goal is to be published by one of the major houses, you’ll need an agent. Writer’s Market lists agents on its website, and also publishes a Guide to Literary Agents. The Association of Authors’ Representatives, the main professional organization for agents, maintains a directory of its members. Check agent websites to ensure they’ve …

‘Publishing 3.0’ — what is is and why it matters

Over at TechCrunch, author James Altucher has written an excellent article about the process of self-publishing his book Choose Yourself. Every entrepreneur should self-publish a book, because self-publishing is the new business card. If you want to stand out in a world of content, you need to underline your expertise.—James Altucher A while back I …

How to choose a publisher

One good way to find the right publisher for your book is to find similar books in your topic area or genre, and submit your manuscript to the publishers of those books. When using this method, you do need to ensure that a book very similar to yours hasn’t been published very recently. Publishers will …

Invisible book sales

There’s a problem with “best seller lists” that people in the industry talk about amongst themselves, but I’m not sure whether the general public is aware of it. Vast numbers of book sales don’t get counted by the compilers of those lists, mainly because the books are published by those outside the Big Six Formidable …

Q&A: What is an imprint?

Q: Yesterday you mentioned imprints at the Big Six publishers. What is an imprint? A: It’s a brand within a brand. Just like Proctor & Gamble makes Tide detergent for clothes and Cascade detergent for dishes, large publishers—especially the vast publishing conglomerates that make up the Big Six—form different brands for different products. For example, …

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