Use Story to Make Your Ideas Stick

Folks like Copyblogger who teach copywriting often emphasize the importance of story. That’s because a story gives our hearts and minds something to hold on to. Stories make ideas sticky. But the thing is, the story has to be in your work for the right reasons. ☐ Anecdotes are engaging and relevant. Like flashbacks in …

Leverage the Power of Story

In fiction writing, we often say “story is king.” Remember how I define that: Character + Plot = Story To make your nonfiction engaging, use stories either on a small scale, like anecdotes, or on a large scale, as in a memoir. A story may be brief, like Jesus’ parable about the rich man and …

Q&A: Do you need a blog?

I just returned from teaching at the Speak Up Conference in Grand Rapids. It was a wonderful event, and I hope to be back next year. This conference started as one for speakers, but because speakers often need to write and writers often need to speak, they’ve added a writing track to the conference. I …

Unusual Uses of Excel for Writers

Regular readers know I’m a little spreadsheet crazy. I’ve offered you a spreadsheet for time and motion studies and another for tracking your productivity. And I’m not the only one, because you’ll notice that Michael Hyatt’s ideal week is plotted on a spreadsheet. When I wrote about tools, I mentioned some of the things Excel …

Take Back Your Time

We all have time. Every week contains 168 hours, and they are yours to spend as you chose. The choices you make determine what you accomplish. Your schedule is packed. The question is, with what? Your calendar will reveal what your real priorities are. Making room on your calendar for writing—or anything else—means eliminating something …

Schedule a Day of Rest

Regardless of your religious persuasion, I encourage you to take a sabbath. Give yourself one day off a week. Doesn’t really matter which day. In The Art of War for Writers, James Scott Bell recommends taking one day a week completely off and not writing at all: “Taking a day off from writing actually makes …

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