Last time I talked about the importance of reading widely. Now, my list of books read for last year looks pretty puny compared to some. But it’s a diverse list, so I’m OK with that. I once sat in a meeting with a potential client who was looking for a …
Tag: Books
Collected resources for writers
I added a couple of new pages: you’ll find them under the “Resources” menu. The Freebies page is a collection of my downloads, including cheat sheets and the manuscript formatting guide. The Recommended Reading page will look familiar to anyone who’s taken one of my seminars. It’s a list of …
‘Publishing 3.0’ — what is is and why it matters
Over at TechCrunch, author James Altucher has written an excellent article about the process of self-publishing his book Choose Yourself. Every entrepreneur should self-publish a book, because self-publishing is the new business card. If you want to stand out in a world of content, you need to underline your expertise.—James …
Invisible book sales
There’s a problem with “best seller lists” that people in the industry talk about amongst themselves, but I’m not sure whether the general public is aware of it. Vast numbers of book sales don’t get counted by the compilers of those lists, mainly because the books are published by those …
Small Presses: The Alternative to the Big Six
Companies that are not part of the Big Six labyrinth are a vital part of the publishing business. The Big Six may dominate the bestseller lists and the giant book stacks at Barnes & Noble, but small presses, also known as independent publishers, foster creative innovation by serving niche markets.
Q&A: What is an imprint?
Q: Yesterday you mentioned imprints at the Big Six publishers. What is an imprint? A: It’s a brand within a brand. Just like Proctor & Gamble makes Tide detergent for clothes and Cascade detergent for dishes, large publishers—especially the vast publishing conglomerates that make up the Big Six—form different brands …
Q&A: How does writing a book feed your social media marketing?
Q: I’m told having a book will help me build my social media platform. Can you explain how that works? A: It’s not so much that the book helps build the platform. Actually, you need the platform to sell the book. But the book can be one plank in your …