Write Brightly, but with Restraint

As writers, we want to create strong mental pictures and evoke powerful emotions. Even if your writing is prescriptive rather than narrative, you want to give readers a clear idea of your concepts. ☐ The writing is illuminating and vivid. The foundation of vivid writing is strong nouns and verbs. People doing things. The next …

Keep Your Writing Voice Informal

The best journalism, business, and academic writing is as eloquent and enjoyable as the best writing in other genres. Unfortunately, most people do not produce the best writing. Most people produce adequate writing. Since you aspire to be a writer, I trust that regardless of the field in which you write, you are striving to …

Use an Authentic Writing Voice

Write the way you speak, only with more polish. You may need to unlearn a lot that you learned in college about writing. Teachers teach academic writing, which tends to be dry, fact-focused, and concerned more with making a point than crafting elegant sentences. ☐ The narrative voice draws the reader into the text. ☐ …

Use Story to Make Your Ideas Stick

Folks like Copyblogger who teach copywriting often emphasize the importance of story. That’s because a story gives our hearts and minds something to hold on to. Stories make ideas sticky. But the thing is, the story has to be in your work for the right reasons. ☐ Anecdotes are engaging and relevant. Like flashbacks in …

%d bloggers like this: