Four kinds of publishing jobs

Over on LinkedIn, Lou Adler posted an article about getting the right people in the right kind of job. Based on his history of creating job descriptions for employers, he developed a model that states “there are only four different jobs in the whole world.” What he means by this …

What’s traditional about publishing

Since the earliest days of mechanized publishing, when Herr Gutenberg was putting ink to paper in what for the time was a staggering pace, there have been printers and publishers and, as noted earlier, these were usually two different people. The publisher paid the printer to produce the book, and …

Choosing your publishing model part 2

The other day, we looked at three of the factors that go into choosing your publishing model: Money, Skill, and Control. Today we’ll finish up. Time Royalty publishing takes a looooooong time. It can take up to 18 months to get a book through the production process. At major houses, …

Why what you call a ‘publisher’ matters

Last week, I wrote about the differences, slim though they are, between vanity presses and subsidy presses. In the comments, Jennifer wrote, “What a publisher calls itself does not matter. What matters are the terms of the contract.” True. A company can call itself whatever it chooses, but whether it’s …

What having a publisher gets you

The self-publishing revolution has a lot of writers asking whether they even need a publisher. It’s a fair question. So let’s take a look at what a publisher does for an author. First and foremost, as I’ve said before, the publisher pays the bill. That is, the publisher fronts all …

How publishing works

I once sat across a coffee shop table with a client and outlined the publishing process for him. He was astounded. It never occurred to him that someone else would bear the cost of producing his book. He was more familiar with the manufacturing business model, where if you want …