Four kinds of publishing jobs

Over on LinkedIn, Lou Adler posted an article about getting the right people in the right kind of job. Based on his history of creating job descriptions for employers, he developed a model that states “there are only four different jobs in the whole world.” What he means by this is that there are four …

Vanity press vs. subsidy: What’s the difference?

Q: Earlier you talked about the difference between royalty publishing and a subsidy press. I’ve heard other writers complain about “vanity presses.” Is there a difference between a subsidy press and a vanity press? A: Depends on who you ask. Some people think so-called “traditional publishing” is the only true publishing, and that any author …

What having a publisher gets you

The self-publishing revolution has a lot of writers asking whether they even need a publisher. It’s a fair question. So let’s take a look at what a publisher does for an author. First and foremost, as I’ve said before, the publisher pays the bill. That is, the publisher fronts all the money for the production …

How publishing works

I once sat across a coffee shop table with a client and outlined the publishing process for him. He was astounded. It never occurred to him that someone else would bear the cost of producing his book. He was more familiar with the manufacturing business model, where if you want a product made, you design …

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