Digital publishing does not impair sales

Pardon me while I take a break from the Elements of Fiction series to address this article published by the New York Times: “I Was a Digital Best Seller!”

The writer, Tony Horwitz, calls his story “a cautionary farce about the new media and technology we’re so often told is the bright shining future for writers and readers.”

The short version: Horwitz was promised a hefty advance to do a long-form investigative journalism piece about the Keystone XL pipeline. First the financial backer pulled out, and then his digital-only publisher ran into some trouble. Continue reading

New marketing podcast for novelists

My Rating: ★★★★★

Thomas Umstattd of Author Media teamed up with author James L Rubart, owner of Barefoot Marketing, to produce a great new podcast: Novel Marketing.

novel marketingWithin the first hour or so of walking into any writers conference, you’ll hear someone complain about marketing. People bemoan the loss of the “good old days,” when, legend has it, all an author had to do was write a book and everyone would buy it without the author doing any selling.

In Episode 1 of Novel Marketing, Umstattd shoots that down by pointing out that in those old days, very few books got finished, let alone published, so readers had fewer choices. Now, there are millions of choices. Continue reading

The best times to post to social media

Q: I belong to a bunch of social media networks, including Facebook, Pinterest, Twitter, and Google+. When is the best time of day to post my content if I want to get noticed?

A: I have no idea. So I’ll turn this answer over to the folks at fannit.com, who know way more about the topic than I do: Continue reading

Q&A: How does writing a book feed your social media marketing?

question answer

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Q: I’m told having a book will help me build my social media platform. Can you explain how that works?

A: It’s not so much that the book helps build the platform. Actually, you need the platform to sell the book. But the book can be one plank in your platform. Even that isn’t an entirely accurate way of putting it. All the pieces of the platform puzzle work together, but they can also function independently of one another. It’s more like flowers in a vase. Together, they create an attractive image, but each also stands alone. You can think of them as tools in a box, if the flower metaphor is too girly for you. Continue reading